From: Cagey (KGWAGNER) [#1]
4 Feb 11:08
To: ALL
From: quanticle [#2]
14 Feb 22:27
To: Cagey (KGWAGNER) [#1] 15 Feb 0:07
From: IMNOTDRPHIL [#3]
16 Feb 10:02
To: quanticle [#2] 16 Feb 19:44
Many teens are idiots. Why does anybody care one iota about what they think is popular or not?
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From: worsel [#4]
16 Feb 10:49
To: IMNOTDRPHIL [#3] 16 Feb 10:50
From: IMNOTDRPHIL [#5]
16 Feb 10:58
To: worsel [#4] 16 Feb 12:05
Impulse buyers? Absolutely. Rich? No. The money most teens have is simply their parents' money. What the advertisers really care about is how willing the parents are to give their teenage children money. You can advertise all you want to teens, but without convincing the parents to go along, you won't get squat for results as teens usually have little of their own money. So in effect, you're really still advertising to parents, even if you're doing it in a roundabout way.
I also don't buy the "building brand loyalty" part that some advertisers cite as a reason to market to teens. Teens are notoriously fickle, as the article in the original post stated. Do you think that a teenager that thinks two years makes something "old" will remember your marketing pitches positively ten years later when they actually have some money?
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From: worsel [#6]
16 Feb 12:26
To: IMNOTDRPHIL [#5] 16 Feb 15:18
From: IMNOTDRPHIL [#7]
16 Feb 15:31
To: worsel [#6] 16 Feb 16:34
I guess I must be getting old as I didn't have that much money to spend when I was a teenager. You might earn a few thousand over the summer and with your ~10-15 hours per week at a part-time job, but after you paid for car insurance, gas, etc. there wasn't all that much left. However, I'd think it would be even <b>worse</b> today than it was when I was a teenager as everywhere was hiring when I was looking for an entry-level job; now the economy is in the crapper and there's not much for jobs.
I rarely went to the mall back then and almost never go now, so I can't really tell you who goes into what stores. But the few times I have gone, there were almost no under-18s there since the local mall requires people under 18 be accompanied by somebody over 21 years old at all times. They had a problem with loitering and let the Paul Blarts of the world shoosh the teens out as the solution. The college undergrads are the closest thing to teenagers here. Those guys go into stores like Abercrombie and Fitch that have the loud music and skimpy outfits like you mentioned. But they all buy their stuff with credit cards and thus can spend more money (that they don't actually have) than the under-18 teenagers can.
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From: quanticle [#8]
16 Feb 19:45
To: IMNOTDRPHIL [#5] 18 Feb 10:43
They say the way to a man's heart is through his stomach. In the same fashion, the way to a parent's wallet is through the teen.
From: IMNOTDRPHIL [#9]
18 Feb 10:44
To: quanticle [#8] 18 Feb 20:17